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MMATV reaches 14 countries in an unprecedented global rollout

Updated: Apr 29


The MMATV channel is marking a momentous milestone in its trajectory by expanding globally and reaching a total of 14 countries following its launch on the LG platform. This event, which took place on March 19, 2023, not only represents a significant achievement for the company, but also sets a new standard in international content distribution.

A strategic landing in new territories

The launch of MMATV on February 22 of the same year was a strategic move that expanded its presence to a wide range of countries, including Italy, France, Finland, Portugal, Ireland, Switzerland, Austria, the United Kingdom, the Netherlands, Sweden, Belgium, Denmark, Luxembourg and Norway. This strategic move, coordinated by LG, marks the first time the platform has organized a global channel launch, highlighting its commitment to international expansion and global access to quality content.

New market opportunities and international positioning

MMATV's landing in these territories not only represents a milestone in terms of geographic reach, but also opens up new market opportunities. For example, the entry into the United Kingdom marks the arrival of the first FAST (Free Ad-Supported Television) channel in one of the leading revenue markets in this area. This expansion not only diversifies the entertainment offering available to viewers, but also positions MMATV as a relevant player in the international free-to-air landscape.

Continued commitment to global entertainment expansion

With future plans to expand into Australia, LG demonstrates its continued commitment to geographic diversification and offering diverse content around the world. This strategic approach not only benefits the company, but also enriches the entertainment experience of global audiences by providing access to a wide range of quality content.

A testament to the company's commitment to innovation and quality

The global launch of MMATV is a testament to LG's commitment to innovation and the global expansion of entertainment. The company remains focused on delivering exceptional entertainment experiences to audiences around the world, thereby driving long-term growth and success for both MMATV and the LG platform as a whole.

In summary, the launch of MMATV in 14 countries represents a significant step forward in the channel's international expansion, establishing new frontiers and opening up exciting opportunities in the world of television entertainment.

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