Our vision
The world of traditional TV is in a moment of transformation due to the convergence of Internet, advertising and streaming technologies. The possibilities that open up from free access to content on TV will lead us to gradually change the traditional business as it has been established for decades. For this path, we are creating a top-level expert team whose objective is to promote this change towards new forms of interaction, new actors and an increase in business volume for all players.
We differentiate ourselves through our technological capabilities, the experience of our professionals, and a distribution network that connects content to the main FAST platforms. Our innovative approach allows our clients to transform their catalogs into profitable channels, optimizing every step of the process to ensure efficient monetization and an optimal user experience.
A leading team
The team of professionals at The Channel Store together has over 300 years of experience in video and TV advertising. We have the best experts with recognized international prestige who add business knowledge, anticipation of trends, high quality design and architecture of TV and Internet services and, above all, the vision to continuously innovate in this sector with disruptive ideas.
They all share a philosophy of entrepreneurship, innovation, and rewriting the rules governing the audiovisual industry today, from content creators to distribution platforms and the flow of advertising budgets that sustain quality audiovisual entertainment supported by free models. The team is made up of the following individuals:
Eudald Domenech Co-founder
First Internet entrepreneur in Spain, 25+ years deeply immersed in the Internet and TV sector. Founder of companies such as Servicom, World Online, Telepolis, InOutTV, MediadataTV and Totalchannel, subsequently acquired by large companies. Forum speaker, consultant and mentor of several start-ups.
Francisco Sáez
Co-founder
20+ years coordinating global projects in Telefónica related to video and IT. Building up engineering and design teams to implement innovation plans based on business initiatives. Member of the board of directors of Terra Latam and Telefónica Digital.
Fernando García Calvo
CEO
Over 20 years of experience in video products, holding roles in business development and digital marketing. He served as Head of TV Products at Telefónica (LATAM) and Director of Huawei Video in Europe. He is an investor in several startups and a speaker at video and marketing events.
Miguel Angel Santiago Cabello CTO
PhD in video processing with a recognized track record as head of video processing architecture for Telefónica's Global Video Platform (GVP). His ability to design efficient systems with cloud architecture, develop proprietary solutions based on Agile/Scrum methodology, and implement operational process models are one of TCS's strengths compared to its competitors.
Miguel Coronado
CDO
First Internet entrepreneur in Spain, 25+ years deeply immersed in the Internet and TV sector. Founder of companies such as Servicom, World Online, Telepolis, InOutTV, MediadataTV and Totalchannel, subsequently acquired by large companies. Forum speaker, consultant and mentor of several start-ups.
Henning Gervick
Senior Director of Ad Monetization
With extensive experience across the digital and audiovisual ecosystem, Henning has led the development of strategic partnerships and business expansion in international markets. His ability to identify opportunities and build strong relationships with platforms, operators and partners is key to driving TCS’s growth and global presence.
Julián Rodríguez-Montero
Content Negociation & Sales, Spain
Director of Publishers at TCS, he has held key positions at television networks and Telefónica for 25 years, responsible for acquiring content across multiple genres, which has given him one of the largest networks of contacts in the content world. His ability to negotiate commercial agreements and design changes in business models is vital to the market disruption TCS is proposing.
Jordi Abad
Ad Sales Director, Spain
He brings extensive experience in advertising and the audiovisual ecosystem, where he has led business development and the commercialization of solutions across digital and television environments. His deep understanding of the advertising market and his ability to connect advertisers, platforms and content enable him to drive innovative monetization models within the CTV ecosystem.
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Alexander von Woikowsky Content & Platform Partnership DACH
Business Development Lead for Germany, he has held executive roles at ProSiebenSat.1 and served as Managing Director of Maxdome and Burda Studios. He collaborates with TCS on a part-time basis while combining his role with Goldbach, a programmatic advertising company, bringing strong synergies to TCS. His network has enabled rapid engagement with key players across the German market.
Colin Morrison Director of Business Development and Sales, Europe
With a focus on opening new markets and developing strategic partnerships, he has driven commercial growth across the audiovisual and technology ecosystem. His ability to identify opportunities and activate partnerships with platforms, operators and key stakeholders is instrumental in accelerating international expansion and strengthening TCS’s positioning in the region.