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The Channel Store and VIDAA have entered into an agreement to advance video advertising monetization in Connected TV across Spain. The partnership will enable advertisers and agencies to access new audiences through premium video formats within the VIDAA ecosystem, reinforcing the growing role of Smart TV operating systems in the evolution of streaming advertising.

The continued growth of FAST channels (Free Ad-Supported Streaming TV) is driving new content formats within the Connected TV (CTV) ecosystem. In this context, The Channel Store and Corax have launched A tu per tu, the first FAST channel in Italy fully dedicated to vodcasts, now available on Samsung TV Plus. This launch marks an important step in the evolution of creator-driven content into television environments. Until now, vodcasts — a format combining podcast and video —

FAST is no longer an emerging trend. It’s a proven growth driver for operators looking to expand their TV offering without increasing content costs. But one question remains: How do you do it in a scalable, profitable and operationally efficient way? In this new case study, we explore how O2 Telefónica evolved its TV proposition by integrating FAST and AVOD into its O2 TV platform — reaching around 80 FAST channels while unlocking new advertising revenue streams. What will

The Channel Store and Orange partner to integrate local TV channels into Orange TV, transforming regional broadcasters into scalable CTV assets with national reach and new monetization opportunities.

FAST started as an experiment. Today, it is becoming a core layer of the television ecosystem. For decades, television distribution was controlled by broadcasters and Pay TV platforms, with advertising concentrated around prime time and stable GRP-based planning. That structure is now evolving rapidly as audiences fragment and consumption shifts toward connected TV. The data confirms the shift. According to IAB Spain and PwC , traditional TV advertising declined –8.7% , wh

The Channel Store (TCS), part of TVUP Media, has spearheaded the first-ever FAST channels integration on Amazon Prime Video Spain. By launching thematic channels like Anime Visión and Cines Verdi, the company solidifies its role as a premier aggregator for ad-supported streaming. This strategic move highlights TCS's leadership in the connected TV market and its expanding international distribution footprint.

The Channel Store launches MMATV in Australia, further consolidating the company's position as a global player in the world of streaming...

The MMATV channel is marking a momentous milestone in its trajectory by expanding globally and reaching a total of 14 countries following...

The vibrant essence of flamenco, an art that transcends borders and emotions, has found a new home in the digital...