The Channel Store and Orange partner to integrate local TV channels into Orange TV, transforming regional broadcasters into scalable CTV assets with national reach and new monetization opportunities.

FAST started as an experiment. Today, it is becoming a core layer of the television ecosystem. For decades, television distribution was controlled by broadcasters and Pay TV platforms, with advertising concentrated around prime time and stable GRP-based planning. That structure is now evolving rapidly as audiences fragment and consumption shifts toward connected TV. The data confirms the shift. According to IAB Spain and PwC , traditional TV advertising declined –8.7% , wh

The Channel Store (TCS), part of TVUP Media, has spearheaded the first-ever FAST channels integration on Amazon Prime Video Spain. By launching thematic channels like Anime Visión and Cines Verdi, the company solidifies its role as a premier aggregator for ad-supported streaming. This strategic move highlights TCS's leadership in the connected TV market and its expanding international distribution footprint.