The Channel Store and VIDAA have entered into an agreement to advance video advertising monetization in Connected TV across Spain. The partnership will enable advertisers and agencies to access new audiences through premium video formats within the VIDAA ecosystem, reinforcing the growing role of Smart TV operating systems in the evolution of streaming advertising.

The continued growth of FAST channels (Free Ad-Supported Streaming TV) is driving new content formats within the Connected TV (CTV) ecosystem. In this context, The Channel Store and Corax have launched A tu per tu, the first FAST channel in Italy fully dedicated to vodcasts, now available on Samsung TV Plus. This launch marks an important step in the evolution of creator-driven content into television environments. Until now, vodcasts — a format combining podcast and video —

FAST is no longer an emerging trend. It’s a proven growth driver for operators looking to expand their TV offering without increasing content costs. But one question remains: How do you do it in a scalable, profitable and operationally efficient way? In this new case study, we explore how O2 Telefónica evolved its TV proposition by integrating FAST and AVOD into its O2 TV platform — reaching around 80 FAST channels while unlocking new advertising revenue streams. What will