The Channel Store and VIDAA have entered into an agreement to advance video advertising monetization in Connected TV across Spain. The partnership will enable advertisers and agencies to access new audiences through premium video formats within the VIDAA ecosystem, reinforcing the growing role of Smart TV operating systems in the evolution of streaming advertising.

The Channel Store and Orange partner to integrate local TV channels into Orange TV, transforming regional broadcasters into scalable CTV assets with national reach and new monetization opportunities.

The Channel Store (TCS), part of TVUP Media, has spearheaded the first-ever FAST channels integration on Amazon Prime Video Spain. By launching thematic channels like Anime Visión and Cines Verdi, the company solidifies its role as a premier aggregator for ad-supported streaming. This strategic move highlights TCS's leadership in the connected TV market and its expanding international distribution footprint.