Case Study | O2 Telefónica & The Channel Store: Scaling FAST TV
- TheChannelStore
- Apr 14
- 1 min read
FAST is no longer an emerging trend. It’s a proven growth driver for operators looking to expand their TV offering without increasing content costs.
But one question remains: How do you do it in a scalable, profitable and operationally efficient way?
In this new case study, we explore how O2 Telefónica evolved its TV proposition by integrating FAST and AVOD into its O2 TV platform — reaching around 80 FAST channels while unlocking new advertising revenue streams.
What will you learn?
How to expand your content offering without increasing acquisition costs
How to activate ad-driven revenues from day one
How to integrate FAST natively within an existing Pay TV platform
How to scale a hybrid TV model (subscription + advertising)
How to reduce operational complexity with a fully managed approach
You’ll also discover how FAST IN-A-BOX, The Channel Store’s end-to-end solution, enables operators to launch, manage and monetize FAST channels seamlessly.
This is not just about technology. It’s about strategy.
The collaboration between O2 Telefónica and The Channel Store shows how the right partner can drive impact across content, monetization and user engagement.
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