The Channel Store and Corax launch Italy’s first vodcast FAST channel on Samsung TV Plus

The continued growth of FAST channels (Free Ad-Supported Streaming TV) is driving new content formats within the Connected TV (CTV) ecosystem. In this context, The Channel Store and Corax have launched A tu per tu, the first FAST channel in Italy fully dedicated to vodcasts, now available on Samsung TV Plus.

This launch marks an important step in the evolution of creator-driven content into television environments. Until now, vodcasts — a format combining podcast and video — have been primarily distributed across digital platforms and social media. With A tu per tu, this type of content makes the leap to Connected TV, becoming part of a free, ad-supported linear viewing experience.

The channel features a selection of in-depth interviews, personal stories, and unfiltered conversations with prominent figures from entertainment, culture, sports, and digital media. Produced and distributed by Corax, the content maintains the authentic and conversational tone of digital platforms, adapted for the big-screen experience.

This project reinforces The Channel Store’s role as a CTV distribution and monetization partner, enabling talent agencies and digital-native creators to expand beyond social platforms. As audiences increasingly seek more authentic and engaging content, FAST is emerging as a natural extension of the digital ecosystem—allowing formats to evolve, reach new audiences, and unlock new advertising-driven revenue models.

As Fernando García Calvo, CEO of The Channel Store, explains, the rise of creator-led content is reshaping video distribution, with FAST becoming a key layer to scale these formats within the television ecosystem.

The programming of A tu per tu includes talk shows hosted by well-known figures such as Giacomo Poretti, Giorgia Soleri, and Giorgio Terruzzi, featuring guests like Valentino Rossi, Paolo Maldini, Nicolas Vaporidis, and Sarah Toscano. The format is designed to drive deeper engagement through longer conversations and a strong focus on storytelling.

For Corax, the initiative represents a natural expansion of its content strategy into new environments and distribution models. As Chiara Brunelli notes, the project creates new opportunities to connect content, talent, and audiences through a scalable model aligned with evolving media consumption habits.

From the platform perspective, Cristina Sala, Country Lead at Samsung TV Plus Italy, highlights that the launch is part of a broader strategy to integrate successful creator-led channels and expand CTV audiences, particularly among younger viewers such as Gen Z.

With this launch, The Channel Store continues to strengthen its position within the FAST ecosystem, providing end-to-end infrastructure for channel creation, technical integration, and distribution. This model enables partners to scale their content strategies across platforms and leverage Connected TV as a key driver for distribution and monetization.