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Spanish LaLiga launches its new FAST channel LALIGA+ with the help of The Channel Store

The channel will be available in Spain on Tivify, Samsung TV Plus, LG Channels and Xiaomi TV+, among others

August 18, 2023

We´re seeing a trend of new FAST sports channels coming to market with high-quality content including top-level sports competitions and events. Among them is the launch of LALIGA+, LaLiga's free sports channel, which is being distributed on major Spanish FAST platforms by The Channel Store.

LALIGA+ focuses on bringing multiple and varied sports competitions to the Spanish audience, including broadcasts of international soccer events such as Copa Libertadores, the most prestigious tournament in South America; CONCACAF Gold Cup, the leading soccer championship in North America, Central America and the Caribbean; and the Asian AFC Champions League. The new channel will also feature matches from other important national championships such as the Brazilian Barsileirao, Peru's Liga 1, the Austrian Bundesliga and Taça, the Portuguese Cup.

However, LALIGA+ is not only about soccer. The channel includes other sports and competitions such as the ASOBAL league, the top handball competition in Spain; LEB Oro league, with the best of Spanish basketball; beach and court volleyball competitions such as the European Volleyball Championship or the Volleyball Champions League; Sail GP championship, the most extreme sailing event; or the Spanish Petanque Championship, which features the best players in the country.

The Channel Store, a leading European company in the creation, distribution and monetization of FAST channels, in collaboration with LaLiga, is in charge of the distribution and monetization of this channel on the major Spanish FAST channel platforms: Tivify, Samsung TV Plus, LG Channels, Xiaomi, among others.

The Channel Store, thanks to framework distribution agreements with the main platforms, offers a simple, agile and cost-effective way for any content generator to launch their own FAST and AVOD channel, which combined with the monetization possibilities of their in-house TCS Ad Network make for a complete and worry free end-to-end solution. The joint project between LaLiga and The Channel Store is just the start of a collaboration that will extend over time with new projects and content channels, as well as innovative distribution and monetization formats.

About LaLiga

LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 clubs and SADs (public limited sports companies) in LaLiga Santander and the 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. With headquarters in Madrid (Spain), it is present in 41 countries through its 13 offices and 44 delegates. In the 2019/2020 season, LaLiga reached more than 2.8 billion people globally. The association carries out its social action through its Foundation and is the world's first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.

About The Channel Store

The Channel Store, part of TVUp Streaming Media, offers streaming solutions, content protection, FAST channel creation/distribution, AVOD services and monetization to content owners whether they be creators, video platforms, telecom operators, advertisers or agencies, among others. Headquartered in Spain, The Channel Store is a global company that launches FAST channels in Europe, Latin America and the United States. Strategically positioned at the intersection of content and television, digital advertising and video platforms, it is continuously developing new content offerings, integrating new platforms and expanding into all markets where FAST and AVOD channels are taking off.

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